What’s the ONE promo category that can win the hearts of over 2/3rds of the US population?
What promo trend is on the rise with growth over 12% last year to $136 BILLION?
What SAME category is proven to be an instrumental promo item for everyday brand visibility, making over 100K impressions throughout its lifetime?
Take a ruff guess!
With nearly 70% of U.S. households owning pets, pet promotional products are the perfect way for businesses to stand out at tradeshows! Forget everyday koozies or microfiber cloths—be the brand that thinks of Fido when mama’s on a business trip. You’re guaranteed to leave the tradeshow with NO leftovers and TONS of new leads! Even if your potential buyers aren’t pet owners, they definitely know and love a furry friend. Pet promos help you pack up from the tradeshow with zero giveaways and a pocket full of new connections!
Building Emotional Connections
What if you could connect with clients and employees on a deeper level while supporting a cause they care about? The answer lies in pet promotional products—a surprising but powerful category that builds emotional connections and drives engagement. At Fireborn Promotions, we’ve seen firsthand how these products can create lasting relationships. Corporate buyers in Atlanta, here’s why you should consider this trend and how it benefits your business while giving back to the community.
The Rise of Pet Promotional Products
The pet industry is booming, with ownership at an all-time high. Millennials, who make up 35% of pet owners, are leading this trend. This demographic sees pets as family, often indulging them with the best products and services.
Why Pet Promotional Products Work for Corporate Buyers
Create Emotional Connection: Pet owners share a deep bond with their pets. By offering pet promotional products, your brand taps into this connection, leaving a lasting impression. Items like branded pet toys, collars, and bowls aren’t just useful; they carry sentimental value.
Increase Brand Visibility: Pet products often receive more visibility than other promos. A branded pet collar or leash is used daily, seen by other pet owners, boosting your brand’s exposure.
Appeal to Millennials: Millennials spend $67 BILLION on pet products and value experiences and relationships. Pet promos resonate with their lifestyle and values. They’re also likely to share their pet experiences on social media, giving you organic marketing opportunities.
Give Back: Partner with local shelters or rescue organizations. For every pet product distributed, donate a portion of proceeds or items to these groups. This not only enhances your brand’s image but appeals to socially conscious consumers.
Real-Time Data: The Impact of Pet Promotional Products
Market Growth: The global pet care market is projected to reach $328 billion by 2028, growing at a CAGR of 6.1%.
Promotional Industry Stats: Pet promotional products have seen a 12% increase in orders over the past year.
Consumer Behavior: 45% of pet owners are willing to spend more on pet products that offer added benefits or are eco-friendly.
Practical Applications for Everyday Business
Employee Stores & Recognition: Stock branded pet products in your employee store. Pet toys, bowls, and leashes make great appreciation gifts and foster positive company culture.
Birthday Gifts: Celebrate employees’ birthdays with personalized pet products. This thoughtful touch boosts satisfaction and loyalty.
Tradeshow Giveaways: Stand out at tradeshows with unique pet promos. While others hand out pens and keychains, your brand will be remembered for offering something valuable and unique.
From Entry-Level to Luxury: With the explosion in pet spending, even luxury brands are catering to this market. From Kate Spade to Chanel to Gucci, pet promos have gone upscale.
Make your brand the one that pets—and their humans—love!
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